Dawie Hanekom

Dawie Hanekom is the Managing Director & Founder of New Beginnings Web and Marketing Solutions, with 19+ years experience in WordPress development, SEO, WooCommerce, hosting infrastructure and digital marketing.

Over the years, he has worked with businesses across various industries, helping improve online visibility, website performance, lead generation and digital growth through practical, results-driven solutions.

WordPress Development
Custom WordPress website design and development focused on performance, responsiveness, usability and long-term scalability for business websites and lead generation.

WooCommerce Solutions
WooCommerce store setup, optimisation and troubleshooting including product structure, checkout experience, integrations, performance improvements and conversion-focused functionality.

SEO & SGEO
Search Engine Optimisation and Search Generative Engine Optimisation strategies focused on improving visibility across Google search, AI-powered search experiences and local business discovery.

Technical SEO
Technical SEO implementation including site structure, schema markup, indexing, Core Web Vitals, crawlability, mobile optimisation and SEO troubleshooting for improved search performance.

Google Ads
Google Ads campaign setup, optimisation and management focused on lead generation, conversion tracking, audience targeting and improving return on advertising spend.

Hosting & Website Infrastructure
Website hosting, DNS, email and server infrastructure management including website migrations, hosting optimisation, uptime monitoring and technical troubleshooting.

Conversion Optimisation
Improving website usability, user experience and conversion pathways to help increase enquiries, leads and customer engagement across websites and landing pages.

Website Maintenance & Security
Ongoing website maintenance, updates, backups, monitoring and security management to help ensure website stability, performance and protection against common threats.

Over the years, practical hands-on experience has included everything from advanced Elementor Pro development and WooCommerce optimisation to technical SEO implementation, CRM automation, Google Ads management and website performance improvements.

Additional technical expertise includes hosting infrastructure, DNS and email troubleshooting, mobile responsiveness refinement, conversion-focused user experience improvements, and tracking and analytics integrations for business websites and digital campaigns.

The focus is always on practical, scalable and business-focused digital solutions rather than generic marketing trends.

Every project is approached with a combination of technical expertise, strategic thinking and long-term growth in mind – balancing performance, usability, SEO and conversion optimisation.

A broad range of technologies and platforms are used to support modern website development, SEO, AI-ready digital strategies, automation, analytics and online growth for businesses across various industries.

Core technologies and platforms include:

• WordPress & Elementor Pro
• WooCommerce
• Google Ads & Google Tag Manager
• Google Analytics (GA4)
• Technical SEO & structured schema implementation
• SGEO / GEO optimisation strategies
• AI-assisted search and content optimisation workflows
• Zoho CRM & workflow automation
• Hosting infrastructure & cPanel/WHM
• Cloudflare, DNS & website security
• Performance optimisation & conversion tracking